Organic Omega Oils (3:6:9): a precision-balanced blend of flax, olive, and black seed oils, in the same ratio used in vet-developed coat treatments. Nourishes and conditions while it cleans.
Fur-Friendly Vegan Keratin: lentil, quinoa, and chickpea extracts for that ridiculously soft, silky finish.
Soothing Groundcherry (P. angulata): chosen for its skin-calming profile to help comfort sensitive skin.
No Suds, No Stripping, Just Safe Surfactants: oil transitions to a milky emulsion upon contact with water, gently and quickly lifting dirt without stripping skin or parching fur.
Build Bonds, Not Bubbles: the milky emulsion doesn’t foam, but fear not—it’s still doing the heavy lifting, quickly dissolving and lifting surface dirt and oils for a shorter, less-stressful bath time. Impossibly soft fur, with your bond still intact.
Cleanest Cuddle Guarantee: Dog people rejoice: visibly less itching and clamer skin, with fur impossibly soft. Love their coat or your money back.
Three simple steps to impossibly soft fur:
1. Drizzle. The formula pours like olive oil. Drizzle over a wet or dry dog—or into your hands first for long, dense coats. (For anxious pups, drizzle before wetting.) Keep it away from their eyes.
2. Massage. Work the formula from head to tail. A few good scritchy-scratches help it reach the skin through thicker coats.
3. Rinse until the water runs clear. As you rinse, the oil turns to a light, milky emulsion and washes out clean. Towel dry.
We recommend you use a dash less than you think. If there's leftover oil or a next-day scent, that's the signal you may have used too much or under-rinsed.
Use on its own for best results: mixing it with another soap fights the way it's designed to work.
4–5 full-body washes for a medium dog. Universal for all coat types. Use alongside regular grooming, for the monthly or as-needed bath at home. Use only as directed. Not for use on open skin or wounds. Consult your vet before use on dogs with highly sensitive skin.
Choosing a selection results in a full page refresh.
Press the space key then arrow keys to make a selection.
