Ritual Rinse

• Organic Omega Oils: Flax Seed, Black Seed Oil, and Olive Oil. We used the same ratios as are employed in vet-developed topical oils and supplements for Omegas 3, 6, and 9.
• Fur-Friendly Keratin: Biomimetic vegan keratin derived from Lentil, Quinoa, and Chickpea Extracts for cruelty-free conditioning and coziness.
• Soothing Physalis Angulata Extract: High-purity extract shown to have similar properties to those of corticoids without side effects, helping to make the formula default safe for sensitive skin.
• Low-Foam Milky Emulsion: The formula is precisely balanced to dissolve and lift dirt, but still leave behind conditioning oils for an impossibly soft coat.

Caprylic/​Capric Triglyceride, Linum Usitatissimum (Linseed) Seed Oil, Laureth-4, MIPA-Laureth Sulfate, Squalane, Di-PPG-2 Myreth-10 Adipate, Nigella Sativa Seed Oil, Prunus Armeniaca (Apricot) Kernel Oil, Sambucus Nigra Fruit Extract, Propylene Glycol, Tocopherol, Physalis Angulata Extract, Olea Europaea (Olive) Fruit Oil, Chenopodium Quinoa Seed Extract, Hydrolyzed Cicer Seed Extract, Lens Esculenta (Lentil) Seed Extract

1. Drizzle! Drizzle shampoo directly onto your dog’s coat, wet or dry.
2. Massage! Add water. Pet your beloved Beastie from head to tail to massage in, while carefully avoiding eyes.
3. Rinse! Rinse thoroughly with water. The oil will transition to a milky emulsion. Rinse until water runs clear. Towel dry.

WARNINGS: In case of contact with eyes, flush thoroughly with water. Keep out of reach of children and pets to avoid possible consumption.

Please use only as directed. Consult your vet prior to use if you have any concerns, especially if your dog has known or visual skin sensitization.

There are two universal things about having a dog as a best friend. 1) Their unconditional love. 2) Bath time sucks.

You're sat in the tub trying to rinse out bubbles and keep them safe while they wince and whine in the water. It's heart breaking.

Even though you're keeping them clean and healthy, it feels like it comes at the temporary cost of breaking your bond and severing their trust.

But what if bath time could do the opposite: build bonds instead of break them? What if dog grooming felt more like human skincare: rituals to build a healthy life around?

We realized it's possible--only if you take out the bubbles. You take out the bubbles, you decrease the time it takes to get clean, you decrease the stress, and you keep the bond.

See, it's the bubbles that are the problem, not the bath.

In most (if not all) dog shampoos, most bubbles are only there for decoration. They're like the blue in windex: they do more to signal a look and feel of cleaning than they actually clean.

Most shampoos over-foam, take forever to rinse, and leave behind residue that’s hard on skin.

So we set out to make a low-foam, easy-to-use cleanser to replace traditional dog shampoos.

Ritual Rinse is a first-of-its-kind oil cleanser specifically designed for dog skin and fur.

Instead of being 80–95% water like typical formulas, it’s built with conditioning, skin-soothing oils that transform into a quick-rinsing milky emulsion. That means less time scrubbing, less lather to rinse away, and more trust that your dog’s skin is safe.

Formulated by a cosmetic chemist who was fed up with the gap between human skincare standards and pet care, Ritual Rinse uses only fur-friendly, sensitive-skin-safe ingredients: organic omega oils, vegan keratin, and soothing P. Angulata extract. It dissolves dirt quickly, rinses out clean, and leaves fur soft—not stripped.

We can’t make promises about your dog suddenly loving baths. But we can promise a safe, simple, radically different shampoo that makes the whole thing faster. And sometimes, shorter baths are the biggest relief of all.