Designed for the dog who runs from baths, and the human who always chases.
We're a New Breed of Dog Care
Science-backed and ritual-forward, we intentionally designed grooming goods with both their skin health and your bond in mind.
Highest-Grade Ingredients
Plus, vegan and cruelty-free. Organic where possible. No shortcuts.
Proudly Made in the USA
Best in Class manufacturing with the highest-grade raw materials
Safety Tested
The same third-party safety standards you expect in your skincare.
Cleanest Cuddle Guarantee
Soothed skin, ridiculously soft fur. Nothing but the best for your Beastie.
We've passed the sniff test!
Introducing a quick-rinse oil cleanser, formulated to soothe skin, nourish fur, and keep your bond intact.
Meet
The world's first oil-based conditioning shampoo for dogs—drizzled on like olive oil, massaged in like a treatment, rinsed clean in minutes. Watch it transform from oil to milk as it lifts dirt without stripping a single thing that should stay.
Not adapted from a human formula, Ritual Rinse was formulated molecule-by-molecule by a chemist obsessed with her dog.
Our Founding Story
Human-Designed, Helen-Approved
All of our products are approved by our canine co-founder, Helen.
